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Programme Controller Paul Johnston |
This is my blog. I'll keep you up-to-date with progamming news and my views right here.
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Sunday, 11 February 2007 Helping the hospital
I'm really keen for us to be an integral part of the hospital's communication with patients and staff, particularly as we have got a captive audience! Many hospital radio stations solely concentrate on collecting requests, but I believe it's vital that management are aware of the value of our service in getting corporate messages across.
We already run Community News bulletins containing information about the chapel, restaurant, smoke free policy and so on, but we are looking to do more. A good example is an interview I recorded a few weeks back with hospital Chief Executive Len Richards explaining about Foundation Trust status. I've carved it up and we're using it in trailers telling listeners in simple terms what the changes are all about and encouraging them to get involved in the running of the hospital as 'public members'. The hospital are also going to run it as a podcast on their website.
Len was keen for us to record interviews with him on a regular basis which we can run in our output and the hospital can use online. As long as the topics are strong enough and relevant to the audience I think it will really add to our output.
posted by Paul Johnston # Sunday, February 11, 2007
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Clatterbridge Hospital, Wirral CH63 4JY - 0151 482 7888