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Programme Controller Paul Johnston |
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Tuesday, 10 April 2007 Productive use of time off-air
The works department is now on the case trying to identify why we have gone off the air. Hopefully it can be sorted fairly easily as we think we've identified the cause of the problem.
Meanwhile, I have used the studio downtime to upload all of the new station jingles featuring our new slogan: "Your Music - Your Station". When we go back on air, "Here When You Need Us Most" will be consigned to the broadcasting bin where it will join other previous station straplines such as "Cuddly Clatterbridge" and "The station that fits snugly in your ear" - yuk!
It was only around 10 years ago that we first put together a consistent on-air jingle package. Before that, presenters generally did what they wanted. This was great for them, but totally confusing for the audience. One programme even had its own news jingle, which only they used! Some people took news bulletins, others didn't. At times it was like listening to 20 different radio stations and was a complete mish-mash. Nowadays, we know the importance of a consistent station sound so that patients identify us very quickly when they tune in.
posted by Paul Johnston # Tuesday, April 10, 2007
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Clatterbridge Hospital, Wirral CH63 4JY - 0151 482 7888