“Championing the station’s late patron, this promo celebrates the life of Ken Dodd, and has lovely use of archive material, including audio recorded at the station. The judges agreed this was a great way to commemorate a local hero and they wanted to hear the programme it was promoting – which is what a promo is all about.”
The promotion was produced by Andy Bonner and voiced by Neil Jackson, with archive clips of Sir Ken set to his hit single Happiness.
Radio Clatterbridge was also shortlisted in the Special Event category.
Discussions are now under way to invite a prominent new figurehead to take up the role of patron with the charity.